Whilst studying to be a Maths teacher in 2010, Karen fell in love with Data Science and opted for a career change, switching to an MSc in Applied Statistics studying at Université Paris Sud 11. Eight years later she started working for Cardlytics as a Senior Analyst / Manager. Now, as a woman working in data, Karen has experienced the lack of female role models in the industry and keenly supports Women in Data for the quest to change this.
Cardlytics is an advertising platform in banks’ digital channels. They partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. They have a secure view into where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns.
During the podcast episode, Ben sits down with Karen to discuss her interesting route into the world of Data, struggling with imposter syndrome with some advice for how to overcome it, the issues surrounding the Data Science job title, and we hear about what’s coming up in Women in Data.