David Ives is VP Engineering at Pollen, an international marketplace scale-up, changing the game in live music, youth culture and travel. Following several successful acquisitions in the travel space, they are already the market leader across North America, which has allowed them to tap into an increasingly larger share of a $12 billion market.
As a service that’s core is dependant on group activities and experiences, we hear how Pollen.co is managing to grow in an industry that’s rapidly shrinking. The travel industry has been hit hard by COVID, but David and his team have managed to pivot quickly during lockdown to ensure the company develops, rather than diminishes.
Moving at the right speed and attacking the right markets at the right time:
0:56 – Advertising to a different generation
2:12 – The service Pollen.co provides as a business
3:19 – Building a loyal fanbase
4:30 – Pivoting quickly and reacting to COVID
8:10 – The tech involved in the business
10:35 – Why using influencers for marketing works for their demographic
11:29 – The early stages of Pollen.co and how it’s grown to be so successful
18:10 – The working and social culture at Pollen
22:20 – How COVID has affected working life
24:30 – The positive outcomes of COVID
26:11 – Growing in an industry that’s shrinking rapidly
27:50 – The future of Pollen