Pete Reis-Campbell is the CEO and Founder of the award-winning Kaizen. He has worked with global brands including River Island, Symantec and 888.com on innovative content marketing campaigns. He built his first website at 11, pretends to not be totally addicted to video games, and is a regular speaker at digital marketing conferences including SMX, BrightonSEO and SASCon.
Kaizen’s work for TotallyMoney.com won a 2016 Drum Content Award for the best financial content marketing campaign and Pete previously won a Travolution award for his SEO strategies for travel brands. Kaizen was also named one of the Top 50 UK Startups by Startups.co.uk in 2017.
Pete shares his thoughts on the toughest elements of being an agency owner, and like any other business – dealt with tough challenges such as problematic clients, security threats, cash flow issues and making tough calls on when to hire – and sadly, make the tough call to let people go so that you can bring the right people into the business.
1:00 – Where Kaizen fits into the growth marketing space
1:40 – Pete’s career journey, building websites for fun at age 11
2:40- The transition from £0 investment to £1.5mil revenue at Kaizen
4:40 – Responding to problems when building a business
8:38 – The motivation for starting the business
10:06 – How Pete has created a successful working culture at Kaizen
13:02 – Pete’s life in the early stages of the business as a solo agency owner
19:00 – How to let people go from a business respectfully
24:29 – Establishing trust with clients
26:30 – Cybercrime targeting the business, and how to avoid it
33:20 – The pressures of being a solo agency owner
36:30 – Valuable advice from Pete to grow your business