The Importance of Hard & Soft Skills in Data | Dr. Judith Beyrle

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Dr. Judith Beyrle is Head of Analytics at Cheil Germany GmbH with a background in media research and sociology.

Cheil is one of the world’s leading marketing solutions companies. Established in 1973 with headquarters in Seoul, South Korea, Cheil’s thousands of global employees create ideas that move brands, products and people from its 44 offices and 7 affiliates in 37 countries. Cheil delivers innovative communications strategies that drive business results through full-service advertising capabilities and beyond, with specialties in shopper marketing, experiential retail design, PR, sports marketing, and special events. Cheil’s creativity is world-renowned, as the network is highly awarded by international festivals including Cannes Lions, CLIO, Spikes Asia, Dubai Lynx, AdFest and Effie Awards.

Dr. Judith has led a very interesting career in data, having always had a deep interest in analytics, she has followed her ambitions to navigate her career successfully to become the Head of Analytics at Cheil GmbH.

During the podcast episode, Ben sits down with Dr. Judith to discuss her career in data, the often overlooked hard and soft skills required to have a successful career in data, and how to look at data objectively without unconscious bias.