Peter is the Founding Director at Data Blueprint 

Peter Aiken is an acknowledged Data Management (DM) authority. He is an Associate Professor of Information Systems at Virginia Commonwealth University (VCU), past President of the International Data Management Association (DAMA-I) and Associate Director of the MIT International Society of Chief Data Officers. 

As a practicing data consultant, professor, author, and researcher, he has studied DM for more than 30 years. International recognition has come from assisting more than 150 organizations in 30 countries including some of the world’s most important. 

He is a dynamic presence at events and author of 10 books and multiple publications, including his latest on Data Strategy. Peter also hosts the longest-running and most successful webinar series dedicated to DM (hosted by 

In 1999 (before Google, before data was big, and before data science), he founded Data Blueprint, a consulting firm that helps organizations leverage data for profit, improvement, competitive advantage and operational efficiencies.

Show Notes:

00.32 Working with students who ask interesting questions

03.57 What are the practical skills you need to learn to be good at data?

06.17 Discussing data literacy

09.14 Embracing a data culture 

11.28 Attitudes towards leveraging data   

13.41 The collapse of the big data bubble 

15.25 There’s no such thing as a silver bullet

17.46 Finding fulfillment in your career 

20.50 Solving meaningful problems with data   

23.14 Where does data sit in an organisation?

26.23 Removing stereotypes around data

28.16 How do you set yourself goals?