Haroon Hussain is consulting with Ego.co.uk as head of development

Ego is an online eCommerce Instagram brand that has gained 1.2 million Instagram followers in its first two years of trading. We hear how Ego was able to effectively scale during this surge in business:

“Data definitely guides all our decisions, but I think especially in the fashion space, you need some kind of gut approach to making decisions. At the end of the day, it’s all about being fast-paced, if you completely rely on data you’re going to be digging mountains of data and the dangerous thing about data is – it can be something that’s in the eye of the beholder, they’ll see the answer they want to see in data.”

Haroon explains the importance of combining technology with marketing to create exponential growth in eCommerce. In the fast fashion industry – good marketing and a strong product are key, but understanding the technology of eCommerce and using the aid of consultants is imperative for brand growth.

If you have your own eCommerce brand, Haroon is happy to answer any questions you may have at: haroon@abstractdevx.tech



01:00 – The service Ego provides 

01:50 – Haroon’s journey into the tech industry

05:00 – Being a tech consultant in fast fashion 

06:40 What Ego needed for the store to grow

08:55 – AB testing and building the right features

11:30 – Finding a lean approach to developments 

15:00 – The realities of AB testing with conversion rates

17:30 – eCommerce quality over quantity of traffic and understanding customers 

22:00 – The surprises that are seen in the data 

26:00 – Being overwhelmed as a new brand 

33:30 – Acting fast and adapting to supply and demand