“There’s a balance to strike, we don’t want to be at the expensive part of tech, the early adopters who are going to pay the price for knocking all the edges off new platforms before they’re really fit for purpose. But equally, once they do become fit for purpose, we really need to make sure we don’t miss out on that.

I think tech at the moment, and certainly digital tech, has really matured to the degree that things that were really expensive to do a year or two years ago are relatively cheap now.”  – Martin Campbell, on implementing digital change in the charity sector.


Martin is Chief Information Officer at World Vision.

Martin is always looking for big opportunities to use technology for good. He’s created the leading digital agency in the UK nonprofit sector, transformed the European arm of a US multinational, and created an award-winning, successful Fintech business.

World Vision

World Vision is a Christian humanitarian, development, and advocacy organisation devoted to improving the lives of children, families and their communities around the world. It has nearly 40,000 staff members working in nearly 100 countries that are united through their ethos, mission and shared desire for all individuals, especially children, to overcome poverty, inequality, and injustice.


On the show, Martin explains the challenges when working with tech in the charity sector. He tells Andy about the 10-year tech lag and how charities are trying to close that gap to improve efficiency.

Show Notes:

00.33 Taking digital to the charity sector.

05.46 Investing in tech.

10.48 Why is there a technology lag in the charity sector?

17.01 Breaking out of decision-making loops.

20.57 The vision is a given in the charity sector.