Building an Effective Internal Communication Strategy

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internal communication strategy

 

4 MINUTE READ

Effective communication between a company and its employees enables businesses to tap into the unique knowledge, insights, and talents of their people. In many instances, the quality of internal communication can be decisive in determining a company’s success or failure.

 

The benefits of effective communication stretch well beyond profit. More open and inclusive discussions help build a strong community within a business, allowing workers to feel confident and happy. Employees who are content in their work environment are much more likely to outperform expectations in their roles.  

 

Nowadays, sending regular emails and making Power Points for your important meetings is not enough. In the era of information overload, a conscious effort must be made to make internal communications as impactful and engaging as possible.

 

To help develop a work culture that is both transparent and interactive, here are a few ways tech firms can improve their internal communications.

 

Cut the jargon

 

All too often in the tech industry inappropriate use of jargon acts as a barrier to clear communication. Jargon does have its place: esoteric terms and acronyms can act as helpful shortcuts to prevent explaining detailed concepts each time they are mentioned. But this is only true for communication between individuals equipped with specialist knowledge. When jargon spills out into broader internal communications, it makes thing unnecessarily confusing. For company-wide communications, it is best to use non-technical language that is clear and direct. 

 

Use examples

 

One of the most powerful storytelling methods is to illustrate a concept by using an example or anecdote. So, if you’re claiming that your product improves business performance, follow that up with a story about a specific business that was improved in the way you’re trying to outline. A clear conception of the end-goal can help to give employees a greater sense of clarity on your  company’s vision.

 

Leverage the influence of leadership to create change

 

In most organisations, employees model their behaviour on the example set by leadership. To create change, executives, directors, and managers must be the champions of knowledge sharing, transparency, and employee engagement. Dedicated communications staff can give advice and direction. But senior execs, department directors, and team managers need to back them up. It has to be a collaborative effort.

 

Scrap unnecessary meetings and emails

 

Regular meetings can be helpful, but there are many tools online that can accomplish information dissemination without having to interrupt individual workflow for a project update. While emails can be helpful for memos, they are quickly becoming outdated for the kinds of decision-making and collaborative solutions that are necessary in large company. Business social networks like Podio, ZenDesk, or SalesForce Chatter are becoming more popular and can make short work of problem solving, project updates, and cross-departmental info sharing whether employees are in the next room or in another country.

 

Make communication into a habit

 

Establish regular communication processes that happen on a schedule: weekly conference calls, monthly online newsletters, quarterly employee reviews, etc. Habitual communication eliminates time wasted searching for information that should already be at hand. Defined rules help everyone relax, and work on higher priority business.

 

Regardless of your company’s size, communication skills are a vital part of any successful venture. Staying up to date with the latest communication techniques can make your company more efficient, profitable, and satisfying.